|
ComAd's
experience in advertising, catalog, brochure, public
relations and other promotional material development generates
effective results on budget. The following form is for
preparation
of initial discussion points. |
Advertising,
Brochure, Catalog, Price List, Flyer Project
Design and Production Planning Elements
|
| Company
Name |
|
| Your
name |
|
| Your
email address |
|
| Company
Street Address |
|
| City |
State
Zip
|
| Phone |
|
| Fax |
|
| Your
Project's Name and/or Number |
|
| |
| Purpose
of ad/promotional piece |
|
| Recipient
Audiences |
|
| Action/Feedback/Response
desired of reader |
|
| |
| Content
Elements to Promote |
|
Sell the Company's Image
|
|
| Sell
Products
|
|
| Sell
Services
|
|
| Sell
Warranty
|
|
| Discuss
History
|
|
| Testimonials
|
|
|
Promote Customer List
|
|
| Unique
elements – expertise, process, results
|
|
| Other
key content |
|
| Main
points to focus |
|
| Product/Service
Feature (What your products and services have.) |
|
| Product/Service
Benefits (What your products and services do for your customers.) |
|
| Reader/Customer
Interests/Hot Buttons |
|
| Emotional
elements/stimuli |
|
| Key
elements (graphics or text) to attract and hold attention and interest |
|
| |
| How
advertising/promotional piece is distributed |
|
|
Postal
Mail (Bulk/First Class) |
|
|
Personal
Visits |
|
|
Trade
Shows |
|
|
Email
Attachment |
|
|
Website
- HTML, PDF or Word Download |
|
|
Advertising
Media
|
| |
| Quantity
Needed |
|
| Quantities
to Quote |
Quantities
Ship all at once or split shipments:
|
| |
| Finished
Dimensions of piece |
|
| Folded
down from dimensions |
|
| Number
of Pages |
|
| Print
Medium - paper (stock specs), plastic, promotional product |
|
| Other
specifications |
|
| Eprint
Document |
|
| |
| Collateral
materials (envelopes, boxes, cartons, imprinted promotional products,
executive gifts, other) |
|
Number
of Revisions Expected
(Please Note: Price quotation estimate is based on this number of
revisions) |
|
| |
| Client
Provides: |
ComAd
Provides: |
|
Copy/Text |
Copy/Text |
|
Photos |
Photos by ComAd
Photos by third-party photographer |
|
Illustrations |
Illustrations |
|
Artwork |
Artwork |
| |
Create Original |
|
Use Clip Art/Stock Images |
| Preferred
File Formats for Delivery to ComAd:
|
| Text
file formats: Word ".doc" and text ".txt"
preferred; or as the body content of an email message. |
|
| Line
Art/Illustrations: ".AI" Adobe Illustrator original
editable file preferred, with layers intact and separated. ".EPS"
file format is for printers, not web development. If only .gif format
is available, certain constraints are inherent in that format. |
|
| Photographs:
".PSD" Adobe Photoshop original editable file preferred,
with layers intact and separated. ".EPS" file format is
for printers, not web development. If only .jpg format is available,
certain constraints are inherent in that format. |
|
| Attach
files here |
|
| |
| Client
to purchase finished printed product directly from Printer. |
| ComAd
can coordinate production |
|
| Additional
Information |
|
| |
| Time
Schedule: |
| Finished
product delivered by |
|
| Final
proof approval by |
|
| Concepts/Layout/Text
approval by |
|
|
First
presentation of concepts/layout/text by
|
|
| |
| Desired
budget targets for the entire project, from start through delivery
of the printed pieces. |
Minimum
Commitment:
Maximum Tolerable:
|
|
|
