ComAd's
experience in advertising, catalog, brochure, public
relations and other promotional material development generates
effective results on budget. The following form is for
preparation
of initial discussion points.
Advertising,
Brochure, Catalog, Price List, Flyer Project
Company
Name
Your
name
Your
email address
Company
Street Address
City
State
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District
of Columbia Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New
Hampshire New
Jersey New
Mexico New
York North
Carolina North
Dakota Ohio
Oklahoma
Oregon
Pennsylvania
Rhode
Island South
Carolina South
Dakota Tennessee
Texas
Utah
Vermont
Virginia
Washington
West
Virginia Wisconsin
Wyoming
Zip
Phone
Fax
Your
Project's Name and/or Number
Purpose
of ad/promotional piece
Recipient
Audiences
Action/Feedback/Response
desired of reader
Content
Elements to Promote
Sell the Company's Image
Sell
Products
Sell
Services
Sell
Warranty
Discuss
History
Testimonials
Promote Customer List
Unique
elements – expertise, process, results
Other
key content
Main
points to focus
Product/Service
Feature (What your products and services have.)
Product/Service
Benefits (What your products and services do for your customers.)
Reader/Customer
Interests/Hot Buttons
Emotional
elements/stimuli
Key
elements (graphics or text) to attract and hold attention and interest
How
advertising/promotional piece is distributed
Postal
Mail (Bulk/First Class)
Personal
Visits
Trade
Shows
Email
Attachment
Website
- HTML, PDF or Word Download
Advertising
Media
Quantity
Needed
Quantities
to Quote
Finished
Dimensions of piece
Folded
down from dimensions
Number
of Pages
Print
Medium - paper (stock specs), plastic, promotional product
Other
specifications
Eprint
Document
Collateral
materials (envelopes, boxes, cartons, imprinted promotional products,
executive gifts, other)
Number
of Revisions Expected
Client
Provides: ComAd
Provides:
Preferred
File Formats for Delivery to ComAd:
Text
file formats: Word ".doc" and text ".txt"
preferred; or as the body content of an email message.
Line
Art/Illustrations: ".AI" Adobe Illustrator original
editable file preferred, with layers intact and separated. ".EPS"
file format is for printers, not web development. If only .gif format
is available, certain constraints are inherent in that format.
Photographs:
".PSD" Adobe Photoshop original editable file preferred,
with layers intact and separated. ".EPS" file format is
for printers, not web development. If only .jpg format is available,
certain constraints are inherent in that format.
Attach
files here
Client
to purchase finished printed product directly from Printer.
ComAd
can coordinate production
Additional
Information
Time
Schedule:
Finished
product delivered by
Final
proof approval by
Concepts/Layout/Text
approval by
First
presentation of concepts/layout/text by
Desired
budget targets for the entire project, from start through delivery
of the printed pieces.
Minimum
Commitment:
