MAILBAG
November 10, 1997
Recycling not vital to plastics' success
Will the environmental community (and Plastics News) look back
someday and cite 1987-97 as the low watermark for their acumen about
plastics recycling? Let's hope so.
Those who bemoan the rate of plastics recycling today as being
in a ``depressed state'' continue to ignore two facts of real life:
Technology makes progress and markets work.
The plastics industry has nothing to hide about its activities,
recycling included. The industry is right to be proud about its
accomplishments -- its materials continue to improve product performance
at low cost to the benefit of consumers, commercial customers and
the environment. If that were not a fact, glass, paper and metal
would not continue to lose markets to plastics.
The plastics industry has been eager to support revolutionary steps
that improve resins, processing and waste minimization. The industry
also has been willing to support -- with hundreds of millions of
dollars of investment and operations -- radical steps in recycling
that have been rejected by customers and consumers as being worthless
when compared to the overriding benefits of source reduction in
plastic packaging and plastic products. Technology and the market
work.
The 1997 Nobel Prize in economics was given to Robert Merton and
Myron Scholes for their work demonstrating that ``stock options,
along with other financial derivatives, are attractive for one main
reason: They reduce risk at low cost,'' as stated in a Wall Street
Journal editorial Oct. 15.
Plastics industry achievements for decades have delivered superior
performance at low cost. Although that might not be worthy of a
Nobel Prize, it is certainly worthy of more than the Environmental
Defense Fund's blind opinions and Plastics News' water-carrying.
Short of a change of reason, plastics recycling mourners will suffer
at the quirk of their fantasies -- and remain a target of derision
from enlightened scientists and realist thinkers.
George A. Makrauer
ComAd Management Group Inc.
Treasure Island, Fla.