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ACC blew its chance for tangible rebuttal
George A. Makrauer
ComAd Group
There´s only one thing to say about Lou Paparella´s letter to the editor about the American Chemistry Council´s shameful reaction to Bill Moyers´ report about chemicals (April 23, 2005, Page 10). Lou´s dead right.
It was a painful show, not only for the chemical industry´s image as projected by the on-air performance of the ACC representative, but also for what Moyers´ undercover fact-finding disclosed about chemical industry undercover behavior. If Moyers´ assertions were unfounded, the ACC missed the time and place to prove it. (Yeah, I know Moyers´ people edited the interviews, but the ACC appears to have blown whatever chance it had.)
Looking back a year or so ago, now what´s the appearance and value of the strategic decision to sever the American Plastics Council from the Society of the Plastics Industry Inc., effectively subsume APC into the Chemical Manufacturers Association, and then change "CMA" to "ACC," just a short "P" away from plastics and APC?
And these are the guys and gals now making the public-policy and public-image strategic decisions for the positive contributions of plastic materials and products?
Gads! It´s almost enough to make me want to start feeling sorry for the Philip Morris Co. and begin smoking again.
George A. Makrauer
ComAd Group
Treasure Island, Fla.
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