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‘Buy recycled’ lacks science and sincerity
George A. Makrauer
ComAd Management Group Inc.
August 27, 2004
In his recent letter to the editor (“ ‘Buy recycled’ needs backing of business,” May 3, Page 8), Donald Brown of Pro-form Technologies Inc. asked, “Is the ‘buy recycled’ campaign merely another topic that has a great deal of symbolism with little substance?”
If it wasn’t rhetorical, here’s the answer: Yes, since “buying recycled” generally does not improve product performance or reduce cost or practically “save the environment.” For most enviropimps — and for darn near every elected official — symbolism trumps substance, because bad science dominates discussions and sound science has no media appeal.
George A. Makrauer
ComAd Management Group Inc.
Celebration, Fla.
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